Team D.ink was in New York City for this wonderful event, we are proud that we can be part of this wonderful event and offer our services to Ministry of Home Affairs. The Home Team brought a similar experience from the Home Team Convention 2011 to New York City for the Singaporeans working and schooling there and inform the folks in New York the top-notch equipment & security measures to keep Singapore; A Safe Home, Secure Nation !!!

In 26th May 2011 during the Out-Of-Home Planning & Innovation Awards. The team @ Clear Channel Singapore introduced D. ink as their technology partner for Out-of-Home augmented reality solutions.

Then on we have successfully collaborated on several digital interactive projects. Here are some photos of the event day.

The event cleverly used interactive media to engage and educate the Silver Generation on Healthy Ageing and colorectal cancer through the use of Touch Screen Activated Quiz and Augmented Reality.  Here are some pictures of that event day!!

The Crowd taking on the Quiz!Getting some help from the event organizer

"I can beat this Quiz !!! "

Cool Uncle trying out the AR Kiosk

Finding out more about colorectal cancer

Watch out for more deployments in this coming year by us. We will be showcasing more deployments on Augmented Reality, Interactive Marketing and perhaps a few Mobile Applications!

With this we wish everyone “Gong Xi Fa Cai” ! !!!!

D.ink played an advisory role and integration specialist for the digital component to be experienced at Clear Channel interactive bus shelter panels. Making use of bus travellers commuting intervals, the game is about a bunny (other 2 other characters) running through our Singapore landscape, avoiding/collecting different objects in resprective of the campaign objectives.

The project is featured in Marketing-Interactive, read more <— here —>

Advancements in hardware technologies and the ever growing size of content will turn AR into our everyday digital interface. This will eventually change the way we consume our daily dosage of information.

It was during this event that we were engaged to create and develop a touch screen interface for trade visitors.  SABIC wanted an innovative system that allowed trade visitors to intuitively browse through the many product lines SABIC (the client) has to offer. These I-STANDs has features to send specific product info in PDF back to the visitors via email instantaneously and submit further enquires back to the sales team.

It is with great appreciation to SABIC and PICO ART INTERNATIONAL  that we are able to successfully deploy. Needless to say the team behind supporting this project!!

CHINAPLAS 2011, here we come!

I-STANDs in action!!!

I-Stands attracting the Crowd! and taking pictures!

The team at D.ink was the technology partner for this campaign, with Sparkfury taking the creative lead and Clear Channel for OOH media. A free mobile Augmented Reality application (i-OS and Android) name “e-Bot” was developed to experience augmented reality imposed on the OOH bus shelters by Clear Channel.

The entire AR campaign promotes the idea of “Create New Trends!”, “Build Cool Stuff!” through engineering courses available at the five polytechnics in Singapore.

"e-Bot" poster at bus shelters!

Michele taking a picture with e-Bot

Mal's turn to take a pic with the cute fellow!

Our First Out of-Home (OOH) deployment for Augmented Reality deployed in Singapore using robust facial tracking.

The client P&G chose to use facial tracking to share the experience of the new Gillette Proglide Shaver. The public can now enjoy a virtual shave at the Singapore bus shelters.

Head down now to Orchard Boulevard Bus Stop opposite Orchard Parksuites and also located at Dhoby Ghault Bus Stop in front of The Atrium @ Orchard.

You can also head down to their website to experience the augmented reality Sony W262 Walkman. But of course nothing beats the real thing. We still cannot hear out of the virtual headset.

Experience it now!

Sony W262 AR on YouTube