Interactive Media for the Silver Generation !!!

Posted on January 31, 2012 by admin

A bit of a re-wind to 2011,  back then in November the Health Promotion Board had road-show events for the 50′s and above to promote a Healthy and Active Ageing Lifestyle.

The event cleverly used interactive media to engage and educate the Silver Generation on Healthy Ageing and colorectal cancer through the use of Touch Screen Activated Quiz and Augmented Reality.  Here are some pictures of that event day!!

The Crowd taking on the Quiz!Getting some help from the event organizer

"I can beat this Quiz !!! "

Cool Uncle trying out the AR Kiosk

Finding out more about colorectal cancer

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Ushering the Dragon Year!

Posted on January 28, 2012 by admin

The Year of the Dragon is around the corner and Team D. ink, would like to wish everyone  (staff, suppliers, clients) who has been supporting us, a prosperous and smooth sailing year !!!

Watch out for more deployments in this coming year by us. We will be showcasing more deployments on Augmented Reality, Interactive Marketing and perhaps a few Mobile Applications!

With this we wish everyone “Gong Xi Fa Cai” ! !!!!

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NEA goes on Eco Sprint!!!

Posted on January 18, 2012 by admin

In a bid promote a clean and green Singapore, the National Environment Agency launched an integrated campaign on television, digital, print and Out-of-Home till January 2012. This project was a collaborative effort by Starcom, ADK Singapore, Pen to Pixel, D.ink and Clear Channel Singapore.

D.ink played an advisory role and integration specialist for the digital component to be experienced at Clear Channel interactive bus shelter panels. Making use of bus travellers commuting intervals, the game is about a bunny (other 2 other characters) running through our Singapore landscape, avoiding/collecting different objects in resprective of the campaign objectives.

The project is featured in Marketing-Interactive, read more <— here —>

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Moving into 2012 what is expected of Augmented Reality and Interactive Media

Posted on December 28, 2011 by admin

Augmented Reality essentially changes how we  consume, interact, learn, enjoy and share digital space and information.  The idea of pointing a mobile device equipped with a camera, at anything in the physical world and instantly receiving augmented digital content is slowly (but surely) picking up speed.

Advancements in hardware technologies and the ever growing size of content will turn AR into our everyday digital interface. This will eventually change the way we consume our daily dosage of information.

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Our Team Visits Guangzhou CHINAPLAS, with interactive I-STANDs touch panels

Posted on December 15, 2011 by malcolm

SABIC’s theme for Chinaplas 2011, “A Culture of Innovation”, captures the company’s aspiration to grow even further through new and innovative technologies with a focus on sustainability, as well as deepening relationships with customers and partners.

It was during this event that we were engaged to create and develop a touch screen interface for trade visitors.  SABIC wanted an innovative system that allowed trade visitors to intuitively browse through the many product lines SABIC (the client) has to offer. These I-STANDs has features to send specific product info in PDF back to the visitors via email instantaneously and submit further enquires back to the sales team.

It is with great appreciation to SABIC and PICO ART INTERNATIONAL  that we are able to successfully deploy. Needless to say the team behind supporting this project!!

CHINAPLAS 2011, here we come!

I-STANDs in action!!!

I-Stands attracting the Crowd! and taking pictures!

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D.ink and Clear Channel launches first Mobile AR for Joint Poly Admissions !!!

Posted on December 12, 2011 by admin

A task force made up of the 5 polytechnics in Singapore – Nanyang Polytechnic, Ngee Ann Polytechnic, Republic Polytechnic, Singapore Polytechnic and Temasek Polytechnic placed an Out-Of-Home campaign.

The team at D.ink was the technology partner for this campaign, with Sparkfury taking the creative lead and Clear Channel for OOH media. A free mobile Augmented Reality application (i-OS and Android) name “e-Bot” was developed to experience augmented reality imposed on the OOH bus shelters by Clear Channel.

The entire AR campaign promotes the idea of “Create New Trends!”, “Build Cool Stuff!” through engineering courses available at the five polytechnics in Singapore.

"e-Bot" poster at bus shelters!

Michele taking a picture with e-Bot

Mal's turn to take a pic with the cute fellow!

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Singapore’s First Facial Tracking Augmented Reality OOH at bus stations.

Posted on November 1, 2011 by admin

Our First Out of-Home (OOH) deployment for Augmented Reality deployed in Singapore using robust facial tracking.

Gillette Proglide AR OOH

Gillette Proglide AR OOH

The client P&G chose to use facial tracking to share the experience of the new Gillette Proglide Shaver. The public can now enjoy a virtual shave at the Singapore bus shelters.

Head down now to Orchard Boulevard Bus Stop opposite Orchard Parksuites and also located at Dhoby Ghault Bus Stop in front of The Atrium @ Orchard.

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AR with Sony W262 Walkman

Posted on October 20, 2011 by admin

Sony Walkman has launched their new Walkman W262 with a bang! Crowds were enjoying themselves and having a great time taking photos with the virtual headset. Check out the video if you missed the event!

You can also head down to their website to experience the augmented reality Sony W262 Walkman. But of course nothing beats the real thing. We still cannot hear out of the virtual headset.

Experience it now!

Sony W262 AR on YouTube

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Its been a while…..

Posted on September 29, 2011 by admin

Yupz it’s been quite awhile since the dinkians updated this blog… We’ve been busy rolling out augmented reality projects in Singapore and Overseas. Will be updating this space soon with some our stuff!!

Meanwhile here is a little video clip to what we have been up to lately. Home Team Exhibition 2011 Singapore – augmented reality

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First Augmented Reality

Posted on October 28, 2010 by admin

Talent Capital™ Singapore Augmented Reality

D.Ink unveiled first AR project for Talent Capital in Singapore. The AR experience showcases Singapore’s Collective Creativity which contributes to the island’s economic success.
Talent Capital™ Singapore is a showcase for the multiplicity of talents and skills that have come together in our island nation. It is a potent combination that leverages on creative thinking and innovative minds to deliver a valuable asset for corporations.
Singapore has consistently been ranked at the top of independent global surveys on economic competitiveness and ease of business. Its workforce is known to be well-educated, hardworking and efficient. As global competition intensifies, an innovative business idea becomes the game-changing spark that boosts a company’s competitive advantage.

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